Current Term Classes - Public Relations

Spring 2018

Class registration opens on December 1.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.

NCBM 107: Introduction to Public Relations
Online Asynchronous | Available Jan 17-Feb 28 | $480
Addresses the history of public relations (PR) and examines how PR is practiced today. Reviews key elements of the PR process and introduces ethical/legal issues. Introduces a four-step process to create an effective PR planning model that includes goals, objectives, strategies and tactics. Provides guidelines for working with the media, doing effective interviews and responding to inquiries.
Rokesha Green | Noncredit | Required

NCBM 110: Public Relations, Ethics and the Law
Online Asynchronous | Available Mar 14-Apr 25 | $480
Introduces the ethical issues that arise in the practice of public relations and the ethical standards that govern the practice. Reviews the Public Relations Society of America’s Code of Ethics. Examines communications, employment and business law issues that arise in the litigation setting.
Christian Klein | Noncredit | Required

NCBM 123: Branding Through Public Relations
Online Asynchronous | Available Jan 17-Feb 28 | $480
Examines the role of public relations in defining, advancing and defending the institutional brand. Reviews the brand imperative as a driver of effective PR within the organization. Examines two basic components of brand and their implications for PR strategy and direction. Explores the PR role in institutionalizing the brand, and three operational elements of brand that define PR practice.
Matthew Charles | Noncredit | Elective 

NCBM 218: Getting Social: How Social Media is Revolutionizing PR
Online Asynchronous | Available Mar 14-Apr 25 | $480
Examines how the strategic combination of social media and traditional public relations tactics can be used to promote an organization’s image, share its messages and build its brand. Explores the latest technology, best practices and social media’s role in the marketing mix through a case study approach.
Robert Pasquinucci | Noncredit | Elective