“Amazing enough, I was able to log into the class. I was in a remote area of Argentina, and found an internet cafe that let me plug in with my laptop. The connection was far from high speed, so a lot of your audio was cutting in and out, but I think I got the jist of the class. I'm back in Buenos Aires now, so will be ready to start class full force next week.”
Current Student
"I spent several months trying to find graduate-level marketing programs to accompany my MBA and enhance my professional skills. It was difficult to find educational opportunities in this area that were purely based on marketing. The focus on marketing along with the convenience of online learning to fit my busy schedule is what initially attracted me the U.Va. e-Marketing Certificate. Once in the program I was pleased with the knowledge and skills I gained which were presented by experienced, reputable and notable instructors like Page Duffy. The core benefit of the program is that the content of the program can be directly applied in real world industry; students often discussed applying what we were learning to pitch marketing programs in their jobs. The focus on e-marketing also gave me a cutting edge understanding of marketing concepts that I will be professionally applying for years to come.”
Derek Day (recently awarded a Graduate Certificate in eMarketing)
“The U.Va. eMarketing graduate certificate program has proven to be extremely valuable to myself and my organization in our efforts to reach out to both current and potential clients. The knowledge and understanding gained from the program will prove beneficial for years to come and in future positions.”
Lowell Perry, eAgent.com. (recently awarded a Graduate Certificate in eMarketing)
“When I started my real estate business, I used the Internet to distinguish myself in my market area. Recently, I have noticed my competitors doing many of the things that I did. When I saw the courses being offered in the eMarketing Online Graduate Certificate Program, I thought they might give me the skills I needed to separate myself from the pack once more. I can assure you that they have.”
Former Student in eMarketing Tools and Techniques (Core Course)
“We are using the RFM (recency, frequency, monetary) model (taught in the course) on all of our marketing campaigns. The campaign another student and I included in the presentation (of our final project) was the first try (for my company) at RFM. This campaign was a success, bringing in $1.8MM new term life business (in 8 weeks). Our targeted group submitted 18% business compared to our control group which submitted 10%. The results of this campaign has led to greater insight on how we market to our customers and we are using this data to build on our current and future campaigns as well as using (the) RFM model for all.”
Current Student in Strategic Database Marketing (Core Course)
"I love this class. You mentioned a couple of sessions ago that some students said it could be better. I suppose that is always going to be true. However, I can attest that this series of classes have had a significant impact on my company - from determining we actually needed a centralized database, to engaging in a web 2.0 world, very much influenced by my experiences in class, and exposure to the basic eMarketing principles, and how to apply them. We are now moving heavily in the eMarketing direction, and much of that movement is fueled by what I bring to the table from what I am learning here."
Current Student in eMarketing Tools and Techniques (Core Course)
