NCBM 020 Branding Through Public Relations Course Description: An advanced level course, Branding Through Public Relations, examines the role of the Public Relations function in defining, advancing and defending the institutional brand, as well as the brand imperative as driver of effective Public Relations within the organization. Course instruction includes review of the two basic components of brand and their implications for Public Relations strategy and direction, the Public Relations role in institutionalizing the brand within the organization, and the three operational elements of brand that define Public Relations practice within the branding concept. Prerequisites: PR experience or instructor permission Courses available for registration: Term Schedule Number Section Credit Hours Time Day Center Offering the Course Course Location Instructor Spring 2008 08116513 1513 0 1900 - 2130 W Northern Virginia Northern Virginia Center Room TBA Daniel Driscoll Session Dates: Jan 23 2008 - Mar 12 2008 Course Website: Notes and Comments: Program Contact: Russell Lentner Textbook Information Tuition: $378 Register Now!