UVA SCPS Course Offerings

NCBM 078
Public Relations in Travel &Tourism

Course Description: Study how public relations fundamentals are applied to specialized travel & tourism (T&T) media, issues, messages, audiences, crises, strategies and special events, with emphasis on T & T's hotel, restaurant, transportation and tourist attraction sectors, and interaction with travel agents, meeting planners, and tour operators.

Prerequisites:

Courses available for registration:


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