PSMT 601W eMarketing Tools and Techniques (Web Course) Course Description: Students will learn how to use integrated web, email and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers. Topics will also include how to use web analytics tools, search engine marketing strategies and tactics, webinars, content management systems and online surveys. Prerequisites: Courses available for registration: Term Schedule Number Section Credit Hours Time Day Center Offering the Course Course Location Instructor Fall 2008 08338185 8185 3 1900 - 2030 R Hampton Roads Web-Based Course Room John Duffy Session Dates: Sep 4 2008 - Dec 4 2008 Course Website: Notes and Comments: This is a Web-based course taught on Blackboard. Classes will meet weekly on Thursdays at 7:00 pm in the Blackboard portal starting September 4th. Textbooks can be ordered from the UVA Bookstore via phone at 1-800-759-4667. Program Contact: K. Edwin Brown Textbook Information Tuition: Tuition rates are based on registrant's status and residency. You must complete a profile in order to establish an accurate tuition rate and register for credit courses. Register Now!