UVA SCPS Course Offerings

PSMT 6010
eMarketing Tools and Techniques

Course Description: Students will learn how to use integrated web, email and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers. Topics will also include how to use web analytics tools, search engine marketing strategies and tactics, webinars, content management systems and online surveys.

Prerequisites:

Courses available for registration:


Term Schedule
Number
Section Credit
Hours
Time Day Center Offering
the Course
Course
Location
Instructor

Introductory Accounting II