PSMT 604W Legal Aspects of eMarketing (Web Course) Course Description: This course will be a topical review of the laws and regulations that affect eMarketing. Particular attention will be afforded the problems surrounding ethical behavior, self-regulation and good corporate citizenship while engaging in eMarketing. Next, by studying recent court decisions and final administrative actions by regulatory agencies, an understanding of how laws and regulations are applied to eMarketing will emerge. Trends in eMarketing law and regulation will be discussed at length, and techniques to comply with legal and regulatory requirements of eMarketing will be mastered. Finally, an analysis of pending legislation and regulatory initiatives affecting eMarketing will be undertaken in class, so that reasonable predictions regarding future eMarketing compliance requirements may be contemplated. Special problems related to international eMarketing will be discussed. Case studies will be utilized throughout the course. Prerequisites: Courses available for registration: Term Schedule Number Section Credit Hours Time Day Center Offering the Course Course Location Instructor Summer 2008 08228181 8181 3 1900 - 2030 T Hampton Roads To Be Announced Room David Ward Session Dates: May 13 2008 - Jul 22 2008 Course Website: Notes and Comments: Required Textbooks: 1. Hiller, Janine S. and Cohen, Ronnie, Internet Law and Policy, McGraw-Hill Ebooks (2nd Edit. 2006), ISBN 0390823694. This is an ebook and not for sale as a hard copy. To acquire this ebook, Log into http://ebooks.primisonline.com. 2. Sweeney, Susan, 101 Ways to Promote Your Web Site, Maximum Press (6th Edit. 2006), ISBN 1931644462 Program Contact: K. Edwin Brown Textbook Information Tuition: Tuition rates are based on registrant's status and residency. You must complete a profile in order to establish an accurate tuition rate and register for credit courses. Register Now!