PSMT 6070 Social Media and New Media Marketing Strategies Course Description: Creates a new media campaign using blogs, podcasts, social networking, social bookmarking, mobile phone campaigns, and Mashups. Creates and leverages conversations online to increase anticipation and target a specific demographic. Prerequisites: Social and New Media in E-Marketing Courses available for registration: Term Schedule Number Section Credit Hours Time Day Center Offering the Course Course Location Instructor Spring 2009 09148185 W185 3 0100 - 2359 M T W R F S Hampton Roads Web-Based Course Room John Duffy Session Dates: Jan 12 2009 - Apr 27 2009 Course Website: Notes and Comments: Required Textbook: Groundswell: Winning in a World Transformed by Social Technologies - ISBN 9781422125007. A class packet of cases and assigned readings is also required and can be ordered through the UVA Bookstore via phone at (800) 759-4667. Program Contact: K. Edwin Brown Textbook Information Tuition: Tuition rates are based on registrant's status and residency. You must complete a profile in order to establish an accurate tuition rate and register for credit courses. Register Now!