A transformation has taken place in marketing, driven by the Internet and related technologies. This transformation has allowed savvy marketers to move from product-centric to customer-centric marketing and to shift their focus as well as their budgets from off-line advertising to personalized marketing online. Marketers with skills in eMarketing are delivering recognized competitive advantages for their companies and are in high demand in the marketplace.
Demand for advertising, marketing, and public relations professionals is expected to grow by 13 percent through 2018, according to the Bureau of Labor Statistics. Employers will seek those individuals who have the appropriate skills to conduct new types of marketing and public relations involving new media, particularly the Internet.
Who Should Enroll?
The certificate is appropriate for marketing professionals in all stages of their professional development as well as career changers or graduate students who wish to develop added skills in this field. Completion of the certificate demonstrates evidence of specialized educational achievement in eMarketing.
- Anywhere - Online