Current Term Classes - eMarketing

Summer 2018

Class registration opens on April 16.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.  

PSMT 6030: Customer Relationship Management
Online Synchronous | Thursdays, 7-10pm | May 24-Jul 26
Studies Customer Relationship Management (CRM) technologies and strategies. Reviews various business approaches for managing all aspects of the customer lifecycle across the Internet and off-line channels.
John Duffy | 3 GR credits | Required

PSMT 6080: Mobile Marketing Strategies
Online Synchronous | Wednesdays, 7-10pm | May 23-Jul 25
Provides an understanding of mobile marketing strategies, as well as practical knowledge of how to implement mobile marketing campaigns. Includes building a mobile web site, creating text message campaigns, other mobile methods such as QR codes, and integrating mobile campaigns within the marketing mix.
Page Duffy | 3 GR credits | Elective