Current Term Classes -  Digital Marketing

Spring 2019

Class registration opens on November 30.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.  

PSMT 6020: Strategic Database Marketing
Online Synchronous | Thursdays, 7-10pm | Jan 24-Apr 25
Explores ways to identify, retain, and build customer loyalty to generate sales that drive higher profits to the bottom line. Explores how to use databases to deliver these results. Includes such topics as database design, data warehouses, data mining, and marketing techniques such as customer lifetime value, and recency-frequency-monetary analysis.
John Duffy | 3 GR credits | Required

PSMT 6070: Social & New Media Digital Marketing
Online Synchronous | Wednesdays, 7-10pm | Jan 23-Apr 24
Explores how new media is being used to create relationships, market products and services, engage key audiences, create brand awareness, and drive loyalty.  Covers techniques such as social networking, wikis, widgets, blogging, podcasting, webcasting, social bookmarking, mobile marketing, and mashups.
Sachin Anand | 3 GR credits | Elective