Current Term Classes - Public Relations

Summer 2018

Class registration opens on April 16.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.

NCBM 108: Writing for Public Relations
Online Asynchronous | Available May 22-Jul 3 | $480
Introduces the elements of writing for public relations. Addresses PR writing for broadcast and print media including news releases, style elements, media advisories, pitch letters, public service announcements, press conferences, brochure planning and writing, and feature article writing. Covers photography and photo captions, as well as press conferences, speechwriting, and press kits.
Matthew Charles | Noncredit | Required

NCBM 109: Media Relations
Online Asynchronous | Available May 22-Jul 3 | $480
Reviews the latest techniques and trends in effective communications with the news media. Covers timely media relations; the difference between “media” and “press”; new vs. old media relations; credibility; and competitive positioning. Examines how to create news, how to create news hooks, and elements of an effective news release.
Matthew Charles | Noncredit | Required