Current Term Classes - Public Relations

Fall 2018

Class registration opens on August 6.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.

NCBM 107: Introduction to Public Relations
Online Asynchronous | Available Aug 28-Oct 9 | $495
Addresses the history of public relations (PR) and examines how PR is practiced today. Reviews key elements of the PR process and introduces ethical/legal issues. Introduces a four-step process to create an effective PR planning model that includes goals, objectives, strategies and tactics. Provides guidelines for working with the media, doing effective interviews and responding to inquiries.
Rokesha Green | Noncredit| Required

NCBM 111: Strategic Planning and Public Relations Campaigns
Online Asynchronous | Available Oct 23-Dec 7 | $495
Examines how to effectively develop a strategic public relations (PR) plan while developing a comprehensive PR campaign. Reviews the use of strategic plans as essential components for achieving tangible results and success. Introduces issues and concepts that guide an effective and influential PR plan. Explores how to assess situations; define objectives; identify audiences; and create metrics.
Matthew Charles | Noncredit | Required

NCBM 112: Crisis Communications
Online Asynchronous | Available Aug 28-Oct 9 | $495
Covers the identification and use of appropriate measures to meet immediate needs, find communications opportunities, and prevent or limit damages caused by a crisis situation.
Matthew Charles | Noncredit | Elective

NCBM 115: Image Management
Online Asynchronous | Available Oct 23-Dec 7 | $495
Examines image management as a tool used by public relations professionals to build or strengthen a company’s image in the eyes of the public. Learn about the power of public relations and corporate image using the latest practices and techniques to create favorable public impressions, establish a recognizable image, and develop an effective imaging plan.
Rokesha Green | Noncredit | Elective

NCBM 118: Political Public Relations
Online Asynchronous | Available Oct 23-Dec 7 | $495
Examines political public relations, including election campaign tactics; constituent relations; damage control and crisis communications; issue management; lobbying support; and public affairs.
Christian Klein | Noncredit | Elective