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PSMT 6050: Web Marketing: Building Awareness on the Internet
Online Synchronous | Wednesdays, 7-10pm | May 20 - Aug 5
Applies marketing principles and best practices in an Internet environment. Uses case studies and extensive online research evaluating practical Web-based marketing communication strategies, including banner ads, search engine keyword campaigns, online public relations, content providers, and other online media.
Rokesha Green | 3 GR credits | Elective
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