Class registration opens on August 6.
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PSMT 6010: Digital Marketing Tools & Techniques
Online Synchronous | Thursdays, 7-10:00 pm | Aug 29-Dec 5
Explores how to use integrated web, email and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers. Demonstrates practical skills by developing effective email offer letters and landing pages, and by using web analytics tools, search engine marketing strategies, webinars and online surveys to accomplish eMarketing objectives.
John Duffy | 3 GR credits | Required
* The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record represent the official repository for academic program requirements.
John comes to SCPS after serving as a naval officer and naval reserve officer on active duty, during which time he worked in the Naval Explosive Ordnance Disposal Technology Division and the Technical Support Detachment (TSD) investigating, exploiting, and attacking IED manufacturing networks in Iraq and Afghanistan. He draws on his military experience as well as 16 years in private industry to lead instruction on leadership, management, communication, and team development.Read more