Class registration opens on August 6.
The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change. For the most up-to-date and complete information, please use the SIS Class Search.
PSMT 6010: Digital Marketing Tools & Techniques
Online Synchronous | Thursdays, 7-10:00 pm | Aug 29-Dec 5
Explores how to use integrated web, email and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers. Demonstrates practical skills by developing effective email offer letters and landing pages, and by using web analytics tools, search engine marketing strategies, webinars and online surveys to accomplish eMarketing objectives.
John Duffy | 3 GR credits | Required
PSMT 6030: Customer Relationship Management
Online Synchronous | Wednesdays, 7-10:00 pm | Aug 28-Dec 4
Studies Customer Relationship Management (CRM) technologies and strategies. Reviews various business approaches for managing all aspects of the customer life cycle across the Internet and off-line channels.
Rokesha C. Green | 3 GR credits | Required
* The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record represent the official repository for academic program requirements.
John comes to SCPS after serving as a naval officer and naval reserve officer on active duty, during which time he worked in the Naval Explosive Ordnance Disposal Technology Division and the Technical Support Detachment (TSD) investigating, exploiting, and attacking IED manufacturing networks in Iraq and Afghanistan. He draws on his military experience as well as 16 years in private industry to lead instruction on leadership, management, communication, and team development.Read more