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Current Term Classes - Digital Marketing

Summer 2019

Class registration opens on April 15.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.  

PSMT 6030: Customer Relationship Management
Online Synchronous | Thursdays, 7-10pm | May 16-Aug 1
Studies Customer Relationship Management (CRM) technologies and strategies. Reviews various business approaches for managing all aspects of the customer lifecycle across the Internet and off-line channels.
John Duffy | 3 GR credits | Required  

PSMT 6080: Mobile Marketing Strategies
Online Synchronous | Tuesdays, 7-10pm | May 14-Jul 30
Provides an understanding of mobile marketing strategies, as well as practical knowledge of how to implement mobile marketing campaigns.  Includes building a mobile web site, creating text message campaigns, other mobile methods such as QR codes, and integrating mobile campaigns within the marketing mix.
Rokesha Green | 3 GR credits | Elective

Faculty Spotlight

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I’m proud to be part of an organization that recognizes veterans and the sacrifices they have made.
A photograph of John McCarthy

John McCarthy

GRADUATE CERTIFICATE IN LEADERSHIP
HUMAN RESOURCES MANAGEMENT
PROCUREMENT AND CONTRACTS MANAGEMENT

John comes to SCPS after serving as a naval officer and naval reserve officer on active duty, during which time he worked in the Naval Explosive Ordnance Disposal Technology Division and the Technical Support Detachment (TSD) investigating, exploiting, and attacking IED manufacturing networks in Iraq and Afghanistan. He draws on his military experience as well as 16 years in private industry to lead instruction on leadership, management, communication, and team development.

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