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FAQ - Digital Marketing

How many courses per semester may I take?
We do not have any limits on the number of courses that a student may enroll in each semester. However, we recommend students with a full-time work schedule enroll in no more than two courses per semester.
 
Is there are sequence I should follow?
There is no required sequence in this certificate program. However, we recommend starting with PSMT 6010 Digital Marketing Tools & Techniques or other required/core courses.  Generally, it is best to enroll in courses in order beginning with the lower course numbers and moving up through the higher course numbers.

Are all of the courses for the graduate Certificate in Digital Marketing offered online?
Yes, all of the courses are offered online.

Can I enroll in just a few courses? I’m not interested in applying to and earning the certificate.
Yes, you may enroll in courses without applying for admission to earn the certificate.

Can I enroll in courses before applying to the program?
Individuals must apply to and be offered admission to earn a certificate. A maximum of two courses that will count towards satisfying the requirements for the certificate may be taken at SCPS prior to admission.

Can I transfer credit into this program from another institution?
Individuals can transfer one course for academic credit from a regionally accredited college or university. The transfer course will count towards one elective course in the certificate program, and must have been taken within the last three years. Transfer courses are not accepted for required courses in the certificate. Official transcripts and course syllabus are required for an analysis of the content, level, and comparability of the transfer course, as well as the quality of the student’s performance with a grade of B- or better.  Official transcripts with a request for transfer of credits can be sent to SCPSadmissions@virginia.edu or School of Continuing and Professional Studies, 104 Midmont Lane, PO Box 400764, Charlottesville, VA 22904-4764 Attn: Admission Services 

What grades must I earn to be awarded the certificate?
Students must earn a B- or better in all courses required for the certificate to be awarded. Should a grade fall below a B-, the student has the option of retaking the course in order to complete the requirements and be awarded the certificate.   

Does this certificate program lead to a degree program?
The graduate Certificate in Digital Marketing is designed to be a stand-alone certificate program. Credits earned in our program may be eligible for transfer at other colleges and universities. These institutions may recognize these courses for transfer, but decisions are made independently by the receiving institution.

Will credits from this certificate program transfer to another college or university?
Certificate programs are designed to be stand-alone programs.  Selected courses, however, may be eligible for transfer.  Colleges and universities may recognize these courses for transfer, but decisions are made independently by the receiving institution.

What type of job can I get with a graduate Certificate in Digital Marketing?
Our graduate Certificate in Digital Marketing provides students with practical knowledge and hands-on skills using the integrated web, email, and database technologies needed to acquire and retain customers in today's marketing environment. These skills are in high demand in the current job market. Employment in advertising, marketing, and public relations is expected to grow 13 percent through 2022, according to the Bureau of Labor Statistics.  Employers will seek those individuals who have the appropriate skills to conduct new types of marketing and public relations involving new media, particularly the Internet.

Still have questions?  We're here to help!

Answers to those questions asked most frequently about our school by our prospective students can be found here.  If you don't find what you're looking for, please don't hesitate to contact us.  

* The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record represent the official repository for academic program requirements.

Faculty Spotlight

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I’m proud to be part of an organization that recognizes veterans and the sacrifices they have made.
A photograph of John McCarthy

John McCarthy

GRADUATE CERTIFICATE IN LEADERSHIP
HUMAN RESOURCES MANAGEMENT
PROCUREMENT AND CONTRACTS MANAGEMENT

John comes to SCPS after serving as a naval officer and naval reserve officer on active duty, during which time he worked in the Naval Explosive Ordnance Disposal Technology Division and the Technical Support Detachment (TSD) investigating, exploiting, and attacking IED manufacturing networks in Iraq and Afghanistan. He draws on his military experience as well as 16 years in private industry to lead instruction on leadership, management, communication, and team development.

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University of Virginia School of Continuing and Professional Studies
104 Midmont Lane PO Box 400764, Charlottesville, VA 22904