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Current Term Classes - Public Relations


Fall 2019

Class registration opens on August 6.  

The School of Continuing and Professional Studies may cancel, modify, or make substitutions for any published class or program, may change instructors, and may change the dates and times a class is offered. The information published here and in the catalog is subject to change.  For the most up-to-date and complete information, please use the SIS Class Search.

NCBM 107: Introduction to Public Relations
Online Asynchronous | Available Aug 27-Oct 11 
Addresses the history of public relations (PR) and examines how PR is practiced today. Reviews key elements of the PR process and introduces ethical/legal issues. Introduces a four-step process to create an effective PR planning model that includes goals, objectives, strategies and tactics. Provides guidelines for working with the media, doing effective interviews and responding to inquiries.
Rokesha C. Green | Noncredit | Required 

NCBM 111: Strategic Planning and Public Relations Campaigns
Online Asynchronous | Available Oct 21-Dec 6
Examines how to effectively develop a strategic public relations (PR) plan while developing a comprehensive PR campaign. Reviews the use of strategic plans as essential components for achieving tangible results and success. Introduces issues and concepts that guide an effective and influential PR plan. Explores how to assess situations; define objectives; identify audiences; and create metrics.
Matthew Charles | Noncredit | Required 

NCBM 238: Internal Communications
Online Asynchronous | Available Aug 27-Oct 11
Provides a comprehensive view of the role, scope, and importance of powerful internal communications.  Develops skills to deliver highly effective communications.
Matthew Charles | Noncredit | Required 

* The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record represent the official repository for academic program requirements.

University of Virginia School of Continuing and Professional Studies
104 Midmont Lane PO Box 400764, Charlottesville, VA 22904