Apply the latest Artificial Intelligence (AI) marketing techniques taught by marketing pros to deliver clearer insights, better creatives and greater marketing impact.
This 5-week AI for Marketing course helps marketers work faster, think strategically and deliver higher-quality results while applying AI to support your day-to-day work right away.
Led by experienced marketing professionals who use AI in their daily marketing, this AI marketing course focuses on practical applications across all marketing functions, including growth, content, brand, lifecycle, product and performance marketing. Through on-demand modules and optional live mentor-led sessions online, you'll gain hands-on experience with real AI marketing workflows from day one.
Whether you're focused on AI content marketing, AI advertising, competitive research, campaign optimization, or AI-powered digital marketing automation, you'll master generative AI for marketing through projects using ChatGPT, Gemini, Nano Banana and no-code platforms like Make.com.
SCPS Partners with Ziplines Education
UVA School of Continuing and Professional Studies partners with Ziplines Education, an industry-driven education company that delivers practical digital skills and hands-on experience to prepare learners for high-growth careers, to offer noncredit academic programs. These programs use UVA-approved curricula developed by Ziplines Education, and the courses are taught by Ziplines Education instructors. After successfully completing a course, you’ll receive an Affirmation of Completion from the University of Virginia.
All UVA faculty, staff, students, and alumni receive a 10% discount on this program.
You'll Learn How To:
• Uncover high-value AI opportunities: identify where AI for marketing can meaningfully support strategy, execution, and measurement across the customer journey while evaluating AI use cases through business goals, risk and measurable return.
• Unlock AI-driven competitor insights: use AI in marketing to gather, evaluate and synthesize competitive research, then translate findings into clear strategic narratives that inform AI marketing strategy decisions.
• Design dynamic creative faster with AI: generate high-quality written and visual marketing assets using AI and content marketing techniques, optimize content for AI SEO and evaluate outputs against quality and brand standards.
• Use data + AI to optimize campaigns: analyze real marketing datasets using AI to identify patterns and performance drivers, then translate insights into prioritized optimization recommendations
• Amplify your impact with automation: build a lightweight AI automation using no-code tools while implementing human-in-the-loop guardrails for accuracy, privacy and ethical use across AI for small business marketing or enterprise applications.
You'll Earn:
Successful program completion earns you an Affirmation of Completion in AI marketing from the University of Virginia, validating your applied AI for digital marketing skills. This AI marketing Affirmation of Completion demonstrates your ability to identify high-impact opportunities, generate competitive insights, produce quality creative efficiently, optimize campaigns with data and build automation that reduces manual work. You'll also gain networking opportunities with a cohort of marketing professionals navigating the same challenges and opportunities.