Program

Digital Marketing

Ten Weeks to Boost Your Digital Marketing Skills

UVA School of Continuing and Professional Studies partners with Ziplines Education, an industry-driven education company that delivers practical digital skills and hands-on experience to prepare learners for high-growth careers, to offer four noncredit academic programs. These programs use UVA-approved curricula developed by Ziplines Education, and the courses are taught by Ziplines Education instructors. After successfully completing a course, you’ll receive an Affirmation of Completion from the University of Virginia.

Beginning September, 2024, all UVA faculty, staff, students, and alumni receive a 10% discount on this program.

This Digital Marketing Science program, run in partnership with Ziplines Education, will transform you into a digital marketer with expertise in the most in-demand marketing domains. Delivered online, this 10-week on-demand program is taught by industry experts and supplemented with optional live/online instructor-led classes. 

You’ll leave the course with industry-recognized certifications and qualifications, including: 

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • HubSpot Email Marketing Certification. 

The course curriculum covers in-demand digital marketing channels, such as: 

  • SEO
  • SEM
  • Facebook Ads
  • Content Marketing
  • Marketing Automation
  • and much more

Whether you're focused on a new job search, switching careers, or advancing your current role, you'll find the support you need to succeed and meet your unique career goals.  

Explore the Digital Marketing Open Learning Course